THE CASE STUDY
How do you keep people talking once the Super Bowl is over? Hide an entire social media campaign in your commercial. In the spirit of 1970s rock and roll, we used a technique called backmasking to hide a reverse message in our spot for people to find. When fans played the spot backwards in search of the message, rumors about where it was buried and what it said echoed across platforms.
THE SUPER BOWL SPOT
(Reverse message at 00:12 - 00:15)