THE CASE STUDY

How do you keep people talking once the Super Bowl is over? Hide an entire social media campaign in your commercial. In the spirit of 1970s rock and roll, we used a technique called backmasking to hide a reverse message in our spot for people to find. When fans played the spot backwards in search of the message, rumors about where it was buried and what it said echoed across platforms.

 

THE SUPER BOWL SPOT

(Reverse message at 00:12 - 00:15)

 
YOU DON’T WANT TO MISS A THING.
— ELLE
 
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$0 INVESTMENT ON SOCIAL

9 DAYS MORE ENGAGEMENT THAN ANY OTHER SUPER BOWL SPOT

631M IMPRESSIONS IN 10 DAYS

$9.2 IN EARNED MEDIA

1052% STINGER TRAFFIC

 
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